Swoon-worthy guides, life hacks and DIYs for women looking to inject the extra into their everyday & curate their best life.
Couple of swooners
Do you:
- Consider yourself extra?
- See fancy things and think you can do it better yourself?
- Have an unhealthy obsession with crafting supplies?
US TOO! We’re Mollie and Brianne, two cousins & lifelong pen-pals living in two different places, with two different backgrounds, but one common obsession… Making things SO extra you’ll legit swoon.
If you love to DIY your way through life, then you’ll feel right at home here. At The Swoon you’ll find a curated catalog of super-chic and high-end looking DIYs, tips and guides in the areas of fashion, travel, motherhood and lifestyle.
Launched in 2020 as a community of creatives, women and moms who are passionate about upscale fashion DIYs and lifestyle hacks.
Beyond DIYs: Some of our most popular and valuable posts are the ones we have written from our life experiences- with the hope that you can skip over the messy stuff and get straight to the good! All of Mollie’s motherhood advice comes from the perspective of helping other moms through the toughest parts with a newborn-toddler, like this post all about organizing before baby– to help mommas save their sanity. Brianne is a savage stylist and fashion photographer, she knows what looks good and how to put an outfit together. Her styling post is pure gold.
Mollie & Brianne started The Swoon after their mutual obsession with DIY and out-hostessing each other became competitive. After enough of our friends asked us “how did you make that?!” we decided to share our tips and tricks with the world.
About us
Molls
Hi all! I’m Mollie! I suffer from an obsessive preoccupation with being surrounded by beautiful things. Born into the hospitality business, I grew up working in my family’s hotels and spent summers as a stewardess on yachts. All of the homemaking hacks I’ve learned can be attributed to my amazing mother and the years spent in the service industry. I can make a bed and fold a fitted sheet with my eyes closed. I grew up messing around on mom’s sewing machine, dreaming of the day I could actually make something which led me to study digital art and fashion design post-grad. My passion for all things domestic stems from my life experiences and the joy that added effort brings to myself and those around me.
Beyond The Swoon, I currently manage the digital marketing for my family hospitality business, am a wife and mother of 2
Bri
Hello! My name is Brianne, but you can call me B! Photographer, joy spreader, natural energetic & creative. I’m a firm believer that chocolate is always a good idea. I love God, people, fashion and anything that involves a good laugh. You know that little girl that loved playing with baby dolls? Yeah, that wasn’t me. I was the kid sniffing markers and sticking my fingers together with glue Haha Need I continue? Long story short, Im a sucker for anything that allows me to be creative! I swoon for crafts, get excited about a deal and want to share my unique inspirations with all of you!